Summary
- How the industry and market will evolve
- The changing nature and intensity of the competitive environment
- Winning ways of the highest performing companies
Purpose and benefits
- Understand where and how to position a company for future growth and leadership
- Identify the best basis on which to compete, and how to develop a growing competitive moat
- Prioritise investments and key areas of the business to focus on improving
What will you learn?
- Biggest external factors to monitor and how they will shape the future industry and market
- Opportunities and threats from technology innovation and the impact of rising digital maturity
- Changing patterns of demand and areas of future growth
- Future market and industry norms, and how to best respond
- Changes in competitors and how they behave
- What strategies and capabilities are key for future success and what are the primary pitfalls to avoid
Scope of research: For all major sectors of the travel and hospitality industry across the world’s largest markets and destinations
- Macro trends and implications
- Market and industry structure, growth and how it will evolve
- Industry conduct and behaviour
- Market needs and behaviour
- Lessons learned from previous economic cycles and disruptions
- Possible and probable growth scenarios
- Patterns of demand over the next 3 – 5 years and how these are different for major economies
- Impact of technology and rising digital maturity
- Competitive environment and forces
- Priorities, investments and operating models for the highest performing companies