Summary
- Recognise the important influence digital maturity has on successful business performance
- Truly understand areas of excellence and weakness in relation to the competition
- Plan future investments more accurately and receive the optimum return
Purpose and benefits
- Deliver powerful management information and benchmark data
- Understand how your operating methods perform against the competition
- Qualify digital maturity status
- Track performance against industry averages
- Assess organisational readiness for change and investment
- Understand areas of operation that are prime for enhancing to ensure your business remains one step ahead of the competition
What will you learn?
- The digital capabilities and performance of different core functions such as marketing and distribution
- Benchmark tracking of the overall business, and key departments, compared to key industry players
- How one organisation’s operating methods differ and stand-out
- Gap analysis – services and functions that are behind industry averages
- What elements of your business model are empowering or limiting digital development
- How best to embrace digital innovation and ensure its impact can be truly felt
- Key factors to take into account and ensure that future investments are successful
Scope of research: For all major sectors of the travel and hospitality industry across the world’s largest markets and destinations
- Audit of your organisation’s digital maturity
- Benchmark tracking against industry leaders and innovators, and sector averages
- Services and functions that are behind industry averages
- Business architecture changes needed to realise the potential of digital development
- Roadmap to deliver improvements
- Where business priorities should lie
- Areas of operation most poised for positive transformation
- Assessment of organisation readiness for true digital maturity
- Opportunities for improvement
- Threats and pitfalls