Summary
- Evaluate and benchmark your organisation’s brand value
- Identify opportunities for growth and their market power
- Assess the relevance of other brands to your business for more successful acquisitions
Purpose and benefits
- Understand the structure of the industry, its different segments and the size, outlook and market dynamics for each
- Assess and benchmark brand positioning and power
- Identify opportunities for improved positioning and growth, including highlighting those with the greatest brand and operating model fit
What will you learn?
- Market and industry structure and dynamics, including underlying conditions impacting performance and growth
- How the industry is affected by the conduct and influence of branding companies
- The varying sizes, market shares and growth outlooks of each of the industry’s different segments
- Benchmarked performance of operators against their brand positioning, power and strategic condition
- The business models, investments and cost structures of successful brands
- How to identify opportunities that improve brand positioning, and drive greater value for investors
Scope of research: For all major sectors of the travel and hospitality industry across the world’s largest markets
- Industry structural conditions
- Strategic grouping of existing brands, and their performance
- Market and industry structure, and its dynamics
- Conduct and behaviour of branding companies
- Analysis of brand positioning and power
- The impact of different business models, investment and cost structures
- Opportunities for growth
- Opportunities for improving brand positioning
- Assessment of brand relevance, against industry benchmarks
- Brand value and power benchmarking