The nature of competition in the travel market is evolving rapidly. To survive and thrive, incumbent businesses must understand the nature of these changes and formulate actionable strategies to respond. READ MORE
Whitepapers: Current research
Over the next 10 years the biggest competitive challenges in travel and hospitality will not come from other airlines, travel, hotel or leisure companies, but from indirect competition.
These indirect competitors are “new market makers” who aggregate global demand and leverage market power to capture revenue and profit from incumbent players. The challengers include online retailers (Expedia, Priceline), media companies (Google, Trivago, Kayak), hotel and lodging companies (Airbnb) and food delivery services (Deliveroo, Grubhub).
The first report analyses the key drivers of digital disruption and changing customer expectations with insights from leading travel, hospitality and technology companies.
Two further reports are due to be released this autumn. These will focus on the leading strategies for success for incumbent businesses and the means to overcome barriers to change.
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