Areas of expertise
- Deep understanding of the changes and implications for businesses in travel and hospitality
- Aiding a better understanding of how the biggest macro environment changes can and will substantially impact customers, markets and industry dynamics
- Our proven research methodologies:
- Combining primary, secondary and investigatory research, alongside quantitative and qualitative analysis, insight development and data science and modelling
- Omnibus studies on the industry and proprietary research customised for individual companies
- Our own proprietary research, which we use to support our consulting services
The focus of our research is in 4 areas:
- Changing patterns of market and customer demand
- To identify different scenarios companies should plan for and help them target the biggest sources of demand and highest value customers
- Industry structure and dynamics
- And how these will evolve to understand how the competitive environment is constantly changing and the opportunities and threats this creates
- Rising digital maturity
- And the opportunities this creates for companies to improve performance and competitive edge
- Sustainability
- And how the values and brand perceptions of consumers and customers are evolving