Opportunities and challenges we address
- Understanding customer behaviour
- And quantifying how sustainable values are changing consumer and corporate buyer behaviour
- Assessment and benchmarking
- Assessing the reality and customer perception of how sustainable your brands are
- Creating value and growth
- Identifying and prioritising opportunities to exploit investments in sustainability to build brand value, demand, and growth
Areas of expertise
- Consumer and market insight
- Assessment, benchmarking and evaluation of brand sustainability
- Identifying and prioritising the opportunities to build brand appeal and value based on sustainable values, quantifying the upside potential, and developing brand delivery strategies
- Brand marketing to reinforce positioning, build affinity and ensure relevance across different markets worldwide
- Customer engagement
- Offer development, nudge strategies, incentives to encourage sustainable choices and behaviour