Opportunities and challenges we address:
- Better understanding customer needs, attitudes, behaviours, and brand sentiment
- Transforming performance and building competitive edge
- Amplifying marketing productivity and impact
- Targeting and acquiring new customers
- Building effective engagement and affinity with high value customers
- Improving marketing operations’ productivity and performance
- Building awareness, interest, and demand
- Social marketing to manage brand reputation and turn customers into supporters
- Loyalty programmes designed to recognise, reward, and build strong relationships with customers
Areas of expertise
- Consumer insights and analytics
- Strategy development and planning
- International marketing and localisation
- Partnership marketing
- Customer acquisition, engagement, and lifecycle management
- Customer experience
- Loyalty
- Digital Marketing