Our consumer research can help you identify the most valuable consumer segments for your business.

We go beyond demographics to help you understand your customers’ deepest motivations. Our research illustrates size, growth and dynamics within the travel and hospitality market.

Many companies conduct consumer segmentation studies using demographic categories. But for travel and hospitality industries the purpose of travel is one of the most important drivers of consumer behaviour. This broader context is vital.

Whether you’re launching in a new market or want to engage more deeply with your most valuable customers, we can provide insights that will make the difference to your strategy. We can help you define your brand for future success and develop your unique sales propositions.

We can help you:

  • Understand your customers’ purpose of travel
  • Identify potential new markets
  • Identify high value customers
  • Estimate market size by industry segment
  • Accelerate growth by targeting new customer groups
  • Understand the best channels to engage customers
  • Assess consumer needs and motivations to tailor products

Work with us


Battery Ventures
Wellington Partners
InterContinental Hotels Group
Rezidor Hotel Group
Hilton Hotels Corporation
Edwardian Hotel Group
Four Pillars Hotels
The Walt Disney Company
Jurys Inn