Digitisation has changed the nature of competition in the travel and hospitality industry. Incumbent businesses must be alert to indirect digital competitors who threaten revenue share.
PACE Dimensions has released the first of three new research reports examining the direction of change in travel and hospitality. The first report analyses the industry changes that are having the biggest impact on incumbent businesses, including the rise of indirect competitors, changing customer expectations and the rise of the Chinese tourism market.
The report features insights from senior industry leaders at IHG, Sabre, Expedia and the World Travel and Tourism Council. It addresses key themes including the impact of OTAs on pricing and distribution, consumer attitudes to personalisation and forecasts for the impact of new technological developments, such as artificial intelligence, voice recognition and The Internet of Things.