This month PACE Dimensions MD Tim Davis spoke to Thomas Landen at Revinate about the current state of marketing in the hotel industry.
The wide-ranging interview covered comparisons between industries, key challenges for hotel marketers and the contrasts between global brands, regional chains and independents. The interview also examined a core area of interest at PACE: the influence of technology on marketing and ecommerce in the hotel industry.
Of this issue Tim Davis commented:
“Hotel companies have never had so much opportunity, the flexibility to act and the ability to afford to do so. Technology innovation, cloud computing, IT service development and big data has given brands the ability to segment, target and build close and powerful customer relationships with consumers that have a high propensity to buy their products and services.”