Revenue challenges in a COVID-19 world: the changing roles and opportunities for ecommerce, technology integration and revenue management

Revenue challenges in a COVID-19 world: the changing roles and opportunities for ecommerce, technology integration and revenue management

Hotel distribution is reaching a crucial point according to Andrew McGregor, CEO of Guestline, with power and control shifting significantly to those who maximise e-commerce and let guests take control. Industry trends have been intensified and accelerated over the months of the 2020 COVID-19 pandemic and the consequence is, in fact, easier...