Working from home’s opportunities for the hotel sector: making new services and hotel marketing deliver for the long term

Working from home’s opportunities for the hotel sector: making new services and hotel marketing deliver for the long term

Since the start of the pandemic, professionals have had to adapt to a new norm: working from home. At the beginning, it was a lockdown necessity, and it has now become clear that many organisations won’t return to their offices until 2021 or beyond. Giants like Google have stated that they are in fact planning for a world in which many...

Recovering and restarting: how Hilton is using reassurance and new roll-outs to get back to a golden age of travel

Recovering and restarting: how Hilton is using reassurance and new roll-outs to get back to a golden age of travel

Events that were lauded as major market disruptors for the hotel sector over the last decade, such as new homestay brands becoming mainstream, have in fact barely made a dent in the success of the hotel industry. For over ten years, hotels have enjoyed record occupancies and record profits. That is, until early 2020 and the COVID-19 pandemic...

Revenue challenges in a COVID-19 world: the changing roles and opportunities for ecommerce, technology integration and revenue management

Revenue challenges in a COVID-19 world: the changing roles and opportunities for ecommerce, technology integration and revenue management

Hotel distribution is reaching a crucial point according to Andrew McGregor, CEO of Guestline, with power and control shifting significantly to those who maximise e-commerce and let guests take control. Industry trends have been intensified and accelerated over the months of the 2020 COVID-19 pandemic and the consequence is, in fact, easier...