Digitisation is increasing the level of competition in travel and hospitality with significant consequences for incumbent businesses.

This research report examines how:

  • Indirect competitors are putting pressure on existing businesses
  • Customer expectations for digital interaction and personalisation are changing
  • Artificial intelligence, social messaging and the Internet of Things will impact the industry
  • OTAs are gaining power, and why customers are choosing to book with them
  • Airbnb is gaining ground and what hotels can learn from this

Download the first report in this series with insights from senior industry leaders at IHG, Sabre, Expedia, the World Travel and Tourism Council and more.

DOWNLOAD: Digitisation in travel and hospitality: Imperative for change (PDF)


Wellington Partners
Battery Ventures
InterContinental Hotels Group
Rezidor Hotel Group
Hilton Hotels Corporation
Edwardian Hotel Group
Four Pillars Hotels
The Walt Disney Company
Jurys Inn