Overcoming disruption in the corporate travel market

Brief A worldwide hotel brand comprising 500 hotels was in graceful decline, maintaining profitability and overall scale but with high churn. The runway was limited and position in market not sufficiently strong.
Assignment Type Designing for growth
Client Type International hotel brand

Pricing strategy: payment by performance

Brief A market-leading European hotel company with several brands was facing disruption from indirect digital competitors and struggling to make their proposition more attractive to hotel owners. The company wanted to grow their hotel network and increase income for investment in digital development.
Assignment Type Designing for growth
Client Type European hotel company